The basics of marketing are to reach and engage with the target market to increase sales. But the real question is how will you do this and overcome this hindrance comes in the marketing companies that help you to analyse the market and implement strategies accordingly. Sometimes companies think that manufacturing the best quality product is enough but they neglect the fact that if their company is not known in the market no one will purchase their products. So, this is why marketing plays a vital role. Furthermore, companies can leverage a strong brand to expand into other similar or unrelated product categories. This allows for increased sales to existing customers who trust the company’s brand and reputation.