Paid Social Media Advertising Services That Drive Results
Marketing Buckle is a leading social media marketing agency that focuses on driving impactful business growth through social media services. Whether you are looking to enhance your brand’s social media presence or drive targeted leads through social media advertising, our social media advertising services can help you hit your goals.
Brands that we have worked for
Explore Social Media Advertising Service Plans
PRO
15% of ad spend / month
Standard consultation & reporting plan
ENTERPRISE
12% of ad spend / month
Standard consultation & reporting plan
7 Ways Our Social Media Ad Management Services Help Your Business
Our social media ad management services go beyond the everyday management of your campaigns. We go a step further. Our team helps yours achieve its goals, from earning likes to driving sales, while also optimizing your ad spend for the best return on investment (ROI).
With our social media advertising services, your company can take advantage of these seven benefits:
- Reach the audience that matters most to your business
- Remarket to site visitors, email subscribers, and more
- Use artificial intelligence and machine learning for data-backed targeting and messaging
- Build cost-effective, results-driven campaigns that achieve your advertising goals
- Optimize your ad spend to maximize your return on investment (ROI) and results
- Generate brand awareness with the most valuable users in your target market
- Create customer loyalty for repeat sales, word-of-mouth recommendations, more
MarketingBuckle Offers Transparent Social Media Advertising Prices
We post our social media advertising pricing because we’re a social media advertising agency that believes in transparency. Our reasonable social media advertising services give us the opportunity to cover the needs of several businesses based on specific goals. Our social media advertising services can accommodate anyone from a small business owner to a large corporation with varying social ad spend budgets.
MarketingBuckle Offers Transparent Social Media Advertising Prices
Social Media Advertising: Standard Consultation and Reporting Plans
With MarketingBuckle, your business doesn’t have to worry about managing your social media advertising campaigns on LinkedIn or Facebook. Our experienced team of social media specialists, as well as graphic designers, handle everything when it comes to social media ad management.
As a part of our social media ad management services, your business receives:
If your company hasn’t advertised on social media before, our social media advertising services also include the installation of network tracking pixels, like Facebook Pixel, on your site. That way, your ad campaign can use remarketing to convert stray customers.
Which platform should I choose for social media ad management?
While there are many social media advertising platforms on the Internet that offer paid advertising options, it’s important to choose the platform that will allow you to reach a relevant audience.
When it comes to your campaign, you should consider some big players in the game. These networks include:
- YouTube
- Snapchat
Facebook advertising
Facebook is currently, and most likely will remain, the biggest social media advertising platform. There are 1.47 billion daily active users on Facebook as of June 2018.
Facebook is widely recognized as the leader in social media advertising trends. Facebook advertising works for just about every business and is a great place to start with social advertising. Facebook offers social media advertising companies and businesses to reach audiences based on the campaign objectives. A few options include campaigns to drive awareness, engagement, traffic, conversions, store visits, and many more.
Facebook currently allows users to post ads using photo, video, carousel, slideshow, and Facebook Instant Experiences:
- Carousel is a feature that allows users to show up to 10 images or videos and links within one advertisement. This allows advertisers to direct people to multiple places on their website with one creative.
- Slideshow is a feature that allows users to create video advertisements from still images.
- Instant Experiences is a tool that advertisers can use to create immersive advertisements using photo, video, text, carousels, product feeds, and more, all in one streamlined page. This page lives in the Facebook app, making it a very fast and seamless experience for the user. Each one of these tools offers benefits depending on the goal of the advertising campaign and what content is available to the advertiser.
In addition to a variety of ad formats, Facebook offers targeting options that allow advertisers to target specific demographics, interests, and behaviors. Facebook can also target users based on where people shop, travel, and much more!
Instagram advertising
Instagram is owned by Facebook, so their advertising systems are similar. Instagram introduced advertising in 2015 and it’s seen growth ever since. In fact, the number of Instagram ads increased by 28 percent when comparing July 2017 to December 2017.
Visuals are one of, if not the most, important element of an Instagram advertising campaign creative. It doesn’t matter if you are selling the best product in the world with the best customer service, if you have poor visuals, your Instagram campaign will suffer.
Instagram ads can be in the same format as Facebook: photo, video, carousel, slideshow, and Instant Experiences. Instagram also allows users to structure a campaign based on the campaign objective, such as website clicks, conversions, app installs, engagements, video views, and awareness. Instagram advertisers can target their ads the same way as Facebook ads.
They even have their own Instagram analytics platform.
Twitter advertising
There are over 330 million monthly active Twitter users tweeting away and scrolling through their feeds. Twitter offers several forms of paid advertisements to reach these users. Twitter advertisers have the option to select the objective they want to achieve for their business, whether that be increasing traffic, engagement, awareness, video views, followers, app installs, or app re-engagements.
Like Facebook, Twitter also offers targeting for paid advertisements based on location, gender, languages, device, platform, and carrier.
Twitter has two distinct differences from most other social platforms. Twitter includes targeting by keywords to reach people based on their Pinterest searches. Twitter also includes an option to target people who are similar to users who follow specific accounts.
For example, if you want to target people who are like people who follow your competitors, you could include your competitors’ Twitter accounts in the target audience. It’s important to know that you are not targeting the specific followers of these accounts. You are targeting users who are like those followers.
Pinterest advertising
Pinterest reached over 200 million monthly active Pinterest users as of September 2017. Pinterest advertising offers campaigns based on an advertising objective.
Pinterest advertising objectives include awareness, engagement, traffic, app downloads, and video awareness. Additionally, Pinterest offers a few different ways to shape audience targeting.
Advertisers can target audiences based on interests and keywords. When targeting by interests, Pins will show in users’ home and category feeds based on a user’s past interests and on the topic of the category. Advertisers can select from a variety of interest categories, each with additional segments. When targeting by keywords, advertisers can select phrases and words that would be similar to what a user is searching. This targeting places Pins in a user’s search results. It is best practice to include both keywords and interests in a campaign to reach people in both places.
Pinterest also offers custom engagement or email list targeting and some demographic information. Demographic information, such as location targeting, is more limited than other platforms.
LinkedIn advertising
LinkedIn offers advertisers three different ad products depending on the goals of a campaign:
- Sponsored Content
- Sponsored InMail
- Text Ads
Sponsored Content places content in the LinkedIn feed. Sponsored InMail sends content to LinkedIn users via a message to their inbox. Text ads are delivered in locations around the LinkedIn feed on a desktop.
LinkedIn’s targeting particularly shines when it comes to employee and company-specific targeting. Industry, position, seniority, and company size are a few ways LinkedIn allows businesses to hone in on a target audience in addition to age and location demographics.
As an example, take a heating and cooling company. Their HVAC company’s advertising strategy may use LinkedIn to recruit top talent in the local area. An ad campaign on LinkedIn could even help them market themselves to potential corporate or business accounts.
YouTube advertising
With over 1.3 billion users, YouTube has become more than a place to watch videos – it serves as the world’s second most visited search engine behind Google.
Social media advertising companies recommend YouTube advertising for businesses that have short video advertisements ranging from 6 to 15 seconds to be used in TruView in-stream ads. These advertisements appear before a user watches the intended video. A social media advertising company might also recommend YouTube advertising for companies that have longer video advertisements that would appear in search results called TruView discover ads.
If a business has either of these assets to use in YouTube ads, it can target the ads to people based on demographics, interests, and keywords.
Snapchat advertising
Snapchat has 187 million daily active users with 71 per cent aged 34 and under. If your audience is under 34 years of age, Snapchat is a great place for your social media budget.
Snapchat offers three ways to create ads: Snap Ads, Filters, and Lenses. Snap ads appear when a user scrolls through their friends’ Stories. Filters are sponsored graphics that users can find when swiping through options to select an overlay on their own photo or video. These are often used for events at a specific location. Lenses also overlay a photo or video but can be designed to affect or alter the image and video of the user.
Which platform should I choose for social media ad management?
Looking to learn more about social media advertising services? Browse our FAQ:
What are social media advertising services?
Social media advertising services are services that promote your brand across social media networks like Facebook, Instagram, and Twitter to increase brand awareness, engagement, followers, and even leads and sales.
How much do social media advertising services cost?
Prices for social media advertising services depend on several factors, including the social media platform, social media agency, and ad spend. Typically, businesses will have a monthly ad spend of $200 to $50,000, and then invest $450 to $6000 per month into social media advertising services.