Without a digital marketing strategy in place, you simply don’t have the clearly defined goals necessary in order to drive your business growth online. It’s important to outline your objectives, how you are going to go about achieving them, and how you will analyze and optimize your marketing in the future. A digital marketing strategy is the first step in getting the most effective and well-optimized online marketing activities. A digital marketing strategy defines any transformations required in order to implement your marketing objectives. It should make a case for investment in your digital marketing activities, and how to get the best ROI. Once you decide to create a strategy, you can outline clear strategic goals you want to achieve. If you’re already marketing without a plan, it’s always worthwhile to stop and think about how you can improve your digital marketing efforts. And the first step in doing so is to take a step back, formulate a strategy, create a marketing plan, and reassess your next steps.