AI Share of Voice

AI Share of Voice measures how frequently your brand is mentioned relative to competitors when AI platforms respond to queries in your industry or product category. It is the AI search equivalent of traditional share of voice metrics used in advertising and PR.

Calculating AI share of voice involves systematically querying AI platforms with a representative set of industry-relevant prompts and tracking which brands are cited, recommended, or mentioned in the responses. This metric is typically expressed as a percentage of total mentions across a defined query set.

AI share of voice is one of the most important KPIs for GEO campaigns because it directly reflects competitive positioning in the AI recommendation layer. Improving this metric requires sustained effort across content creation, authority building, and entity optimization.