Answer Engine Optimization (AEO)

Answer Engine Optimization is a digital marketing discipline focused on making your brand the source that AI answer engines reference when users ask relevant questions. Unlike traditional SEO that targets search engine result pages, AEO targets the conversational answers generated by platforms like ChatGPT, Perplexity, Gemini, and Claude.

AEO involves structuring content for AI extractability, building entity authority across the web, and ensuring your brand information is consistent and citeable across all platforms that LLMs use for training and retrieval. The goal is to become the default answer when users ask AI about your industry, category, or specific solutions.

Key AEO tactics include entity optimization, structured data markup, cross-platform corroboration, and creating content in formats that LLMs prefer to cite — clear claims backed by evidence, authoritative sourcing, and factual density.