Content Strategy

Content strategy is the planning, development, and management of content to achieve specific business objectives. It encompasses keyword research, topic selection, content format decisions, publishing cadence, distribution channels, and performance measurement.

For AI-era marketing, content strategy must account for both traditional search optimization and AI citation optimization. This means creating content that ranks in Google while also being structured for AI extractability — using formats, authority signals, and distribution methods that increase the likelihood of AI platform citations.

A comprehensive content strategy includes audience research, competitive content gap analysis, keyword-mapped editorial calendars, content cluster architecture, format diversification (blog, video, podcast, tools), distribution and promotion plans, and continuous optimization based on performance data.