Quick Definition
Earning online media coverage, backlinks, and brand mentions from authoritative websites and publications.
In-Depth Definition
Digital PR is the practice of earning editorial coverage, backlinks, and brand mentions from authoritative online publications through newsworthy campaigns, expert source placement, and strategic outreach. Unlike traditional PR focused on offline media, digital PR is designed to build search authority and AI trust signals.
In the context of AI search optimization, digital PR serves a dual purpose: building backlink authority for traditional SEO rankings and creating the cross-platform brand corroboration that AI models use to validate brand credibility. Mentions in authoritative publications like Forbes, TechCrunch, or industry-specific outlets significantly increase AI citation probability.
Effective digital PR campaigns include data-driven stories, expert commentary placement, survey-based research, newsjacking, and contributed thought leadership articles — all designed to earn genuine editorial coverage that both search engines and AI models value.
Related Terms
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