Domain Authority / Domain Rating

Domain Authority (Moz) and Domain Rating (Ahrefs) are third-party metrics that predict a website's ability to rank in search engine results. They are calculated based on the quantity and quality of external backlinks pointing to a domain, scored on a logarithmic scale from 0 to 100.

While not official Google metrics, DA/DR strongly correlate with actual search performance and serve as useful proxies for overall site authority. In AI search optimization, higher domain authority increases the likelihood that AI models will consider your content authoritative and cite it in responses.

Improving domain authority requires sustained backlink acquisition from high-quality, relevant sources. Strategies include digital PR campaigns, resource link building, expert roundup participation, and creating link-worthy content assets like original research, tools, and comprehensive guides.