Pillar Page

A pillar page is a comprehensive resource page that covers a broad topic in substantial depth, serving as the central hub of a content cluster strategy. It provides an overview of all key subtopics while linking to more detailed cluster pages that explore each subtopic individually.

Pillar pages are particularly valuable for AI citation because they represent the type of comprehensive, authoritative resource that AI models prefer to reference. A well-structured pillar page that clearly covers all aspects of a topic with expert-level depth is highly citeable by both search engines and LLMs.

Effective pillar pages are typically 3,000 to 10,000 words, organized with clear headings and subheadings, include internal links to all related cluster content, target high-volume head terms, and provide genuinely comprehensive coverage that could serve as the definitive resource on the topic.