Quick Definition
Optimizing website infrastructure and server-side elements to improve crawling, indexing, and rendering.
In-Depth Definition
Technical SEO focuses on the infrastructure and server-side aspects of a website that affect search engine crawling, indexing, and rendering. This includes site speed, mobile-friendliness, crawlability, XML sitemaps, robots.txt configuration, canonical tags, hreflang implementation, and HTTPS security.
In the AI era, technical SEO has expanded to include AI crawler management (GPTBot, ClaudeBot, PerplexityBot), AI-specific sitemap configurations, and ensuring content is rendered in a way that AI systems can efficiently process. Poor technical SEO can prevent both search engines and AI crawlers from accessing your content.
Key technical SEO priorities include ensuring fast page load times (Core Web Vitals), clean URL structures, proper canonicalization to prevent duplicate content, mobile-first design, structured data implementation, and correct HTTP status code management.
Related Terms
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