Schema Markup

Schema markup is a standardized vocabulary of tags (using JSON-LD, Microdata, or RDFa format) that you add to your HTML to help search engines and AI systems understand the meaning and context of your content. It creates a structured data layer that explicitly defines what your page is about — whether it describes a product, service, FAQ, article, organization, or other entity type.

For AI search optimization, schema markup is particularly valuable because it provides AI crawlers with machine-readable data that is easier to extract and cite than unstructured text. Implementing comprehensive schema — including Organization, Service, FAQ, HowTo, Article, and Product schemas — significantly increases your content's AI extractability.

Best practices include implementing JSON-LD format (preferred by Google), nesting schemas for richer context, keeping markup consistent with visible page content, and validating with Google's Rich Results Test.