AI Overviews (Google)

AI Overviews (formerly Search Generative Experience or SGE) are AI-generated answer summaries that Google displays at the top of search results for informational and commercial queries. Powered by Google's Gemini model, these overviews synthesize information from multiple web sources into a comprehensive answer, often with cited source links.

AI Overviews represent one of the most significant shifts in search behavior because they can satisfy user intent without requiring a click to any website. For brands, being cited as a source within AI Overviews is becoming as important as traditional first-page rankings.

Optimizing for AI Overviews involves strong on-page SEO fundamentals, comprehensive content that answers queries thoroughly, structured data implementation, and establishing topical authority through E-E-A-T signals. Pages that already rank well organically have the highest probability of being cited in AI Overviews.