Quick Definition
A search query that is answered directly on the results page, so the user never clicks through to a website.
In-Depth Definition
A zero-click search occurs when a user gets their answer directly from the search results page — through featured snippets, knowledge panels, AI Overviews, or other SERP features — without clicking through to any website. Studies indicate that over 60% of Google searches now result in zero clicks.
The rise of AI Overviews has dramatically increased zero-click searches, making it essential for brands to rethink their search strategy. Rather than fighting zero-click searches, modern SEO and GEO strategies aim to ensure your brand is the one being cited in these SERP features.
Adapting to zero-click search involves optimizing for featured snippets and AI Overviews, focusing on brand building and awareness (since users see your brand name in the SERP feature), and creating content that drives traffic through follow-up queries and deeper research needs.
Related Terms
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