Quick Definition
A highlighted answer box at the top of Google search results that directly answers a user's query.
In-Depth Definition
A featured snippet is a special search result format where Google extracts and displays a direct answer to a user's query at the top of the search results page, above the regular organic listings. Featured snippets can appear as paragraphs, lists, tables, or videos and typically include a link to the source page.
Featured snippets are highly valuable for AI search optimization because they serve as a primary source for Google AI Overviews. Pages that earn featured snippets are more likely to be cited in AI-generated search summaries, creating a direct pathway from traditional SEO to AI visibility.
Optimizing for featured snippets involves directly answering target queries in clear, concise language; using appropriate formatting (lists for step-by-step content, tables for comparisons); structuring content with question-based headings; and providing comprehensive answers that Google deems authoritative.
Related Terms
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