Quick Definition
The collection and analysis of website data to understand user behavior and measure marketing performance.
In-Depth Definition
Web analytics is the systematic collection, measurement, analysis, and reporting of website data to understand how visitors interact with your site and evaluate the effectiveness of your digital marketing efforts. Modern analytics platforms like GA4 track user journeys, traffic sources, engagement metrics, and conversion events.
For AI search optimization, analytics must expand beyond traditional metrics to include AI-specific measurements: referral traffic from AI platforms, citation frequency across ChatGPT, Perplexity, and Gemini, AI share of voice tracking, and the conversion performance of AI-referred traffic compared to other channels.
A comprehensive analytics framework includes traffic source analysis, user behavior flow mapping, conversion funnel analysis, content performance measurement, technical performance monitoring, competitive benchmarking, and AI citation tracking dashboards.
Related Terms
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