Quick Definition
Google's analytics platform for measuring website traffic, user behavior, and conversion events.
In-Depth Definition
Google Analytics 4 is Google's current analytics platform that measures website and app performance using an event-based data model. It provides insights into user behavior, traffic sources, conversion paths, audience demographics, and engagement metrics.
GA4 is essential for measuring the ROI of SEO and AI optimization efforts. It tracks organic traffic trends, monitors user engagement with content, and measures conversion outcomes. For AI search optimization, GA4 can help identify referral traffic from AI platforms and track how AI-referred visitors convert compared to other channels.
Key GA4 capabilities include cross-platform tracking, AI-powered insights, custom event tracking, exploration reports for deep analysis, real-time reporting, and integration with Google Ads, Search Console, and BigQuery for advanced analysis.
Related Terms
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