Conversion Rate Optimization (CRO)

Conversion Rate Optimization is the data-driven process of increasing the percentage of website visitors who complete a desired action — such as making a purchase, filling out a form, requesting a demo, or subscribing to a newsletter. CRO uses A/B testing, user research, and analytics to identify and remove friction points in the user journey.

CRO and SEO work together: higher conversion rates mean more value from existing traffic, justifying continued SEO investment. For AI-optimized businesses, CRO ensures that the traffic driven by AI citations converts into measurable business outcomes.

CRO techniques include A/B testing page layouts and copy, optimizing form length and placement, improving page load speed, clarifying value propositions, adding social proof elements, reducing cognitive load in the conversion path, and personalizing experiences based on traffic source.