Knowledge Graph

The Knowledge Graph is Google's structured knowledge database that stores information about entities (people, places, organizations, things) and the relationships between them. It powers knowledge panels, related searches, and many AI-generated features in Google Search.

For brands, having a strong Knowledge Graph presence means Google clearly understands your brand as a distinct entity with defined attributes. This directly influences how Google's AI systems and other LLMs perceive and reference your brand.

Building Knowledge Graph presence involves consistent entity information across the web, Wikipedia and Wikidata entries, structured data markup, Google Business Profile optimization, and earning mentions in sources that Google uses to populate its Knowledge Graph (news outlets, authoritative databases, industry directories).