Structured Data

Structured data is a standardized format for providing explicit information about a page and classifying its content. It uses vocabularies like Schema.org to create machine-readable descriptions that search engines and AI models can parse without ambiguity.

Structured data enables rich results in search (star ratings, FAQs, product information), knowledge graph entries, and enhanced AI extractability. For AI optimization, structured data is one of the most direct ways to communicate your brand attributes, services, and factual claims to AI systems.

Common structured data types include Organization, Product, Service, FAQ, HowTo, Article, LocalBusiness, Review, and Event. Implementation best practices include using JSON-LD format, testing with Google's Rich Results Test, maintaining consistency between structured data and visible page content, and implementing the most specific schema types applicable.