Quick Definition
Optimizing individual web page elements like titles, headings, content, and internal links for search visibility.
In-Depth Definition
On-page SEO encompasses all optimizations made directly on a web page to improve its search engine rankings. This includes title tags, meta descriptions, heading structure (H1-H6), content quality and keyword usage, image optimization (alt text, compression), internal linking, and URL structure.
For AI optimization, on-page SEO extends to include content structuring for AI extractability — using clear, concise paragraphs with explicit claims, implementing FAQ sections, providing specific data points, and formatting content in ways that language models can easily parse and cite.
Best practices include front-loading key information in each section, using descriptive headings that signal content topics, maintaining a logical content hierarchy, implementing relevant schema markup, and ensuring each page has a single clear topical focus with comprehensive coverage.
Related Terms
Master AI Search Optimization
Transform your understanding of SEO, GEO, and AEO. MarketingBuckle helps brands dominate AI citations and organic search results.