Quick Definition
HTML elements that provide search engines with information about a page's content, including title and description.
In-Depth Definition
Meta tags are HTML elements placed in the head section of a web page that provide metadata about the page to search engines and social media platforms. The most important meta tags for SEO are the title tag and meta description, which directly influence click-through rates from search results.
While meta tags do not directly influence AI citation decisions, they play an indirect role by affecting organic rankings (which influence RAG retrieval) and providing AI crawlers with concise page summaries. Well-crafted meta tags also improve the accuracy of AI-generated descriptions of your pages.
Best practices include writing unique title tags for every page (50-60 characters), crafting compelling meta descriptions with clear value propositions (150-160 characters), implementing Open Graph and Twitter Card tags for social sharing, and using canonical tags to prevent duplicate content issues.
Related Terms
Master AI Search Optimization
Transform your understanding of SEO, GEO, and AEO. MarketingBuckle helps brands dominate AI citations and organic search results.