Rich Snippets / Rich Results

Rich snippets (officially called rich results by Google) are enhanced search result listings that display additional information beyond the standard title, URL, and description. They can include star ratings, product prices, FAQ accordions, recipe details, event dates, and other structured information pulled from your page's schema markup.

Rich results increase click-through rates by making your listing more visually prominent and informative in search results. They also serve as a signal of content quality that can influence AI citation decisions, as pages with rich results demonstrate structured, well-organized content.

Earning rich results requires implementing valid structured data markup (JSON-LD), following Google's specific guidelines for each rich result type, ensuring the structured data accurately reflects visible page content, and maintaining technical standards that allow Google to process your markup correctly.