Quick Definition
Special result types in search engine results pages beyond traditional blue links, including snippets, maps, and AI Overviews.
In-Depth Definition
SERP features are the specialized result types that appear on search engine results pages beyond the traditional ten blue links. These include featured snippets, AI Overviews, People Also Ask boxes, knowledge panels, local packs, image packs, video carousels, shopping results, and various rich results powered by structured data.
SERP features have fundamentally changed how users interact with search results. Many features provide answers directly on the results page, reducing clicks to websites but increasing brand visibility for sites that earn these placements. Optimizing for SERP features is now a core component of modern SEO strategy.
Earning SERP features requires understanding which features appear for your target queries, optimizing content specifically for those formats (concise answers for snippets, structured data for rich results, location data for local packs), and maintaining the technical and authority prerequisites for each feature type.
Related Terms
Master AI Search Optimization
Transform your understanding of SEO, GEO, and AEO. MarketingBuckle helps brands dominate AI citations and organic search results.